Surprise and delight lovers of the Campfire Meal with a kitschy collector's item.
Cracker Barrel Campfire Candle
Brand Strategy | Marketing Strategy | Social Media Strategy | Marketing Project Management
The Challenge:
Campfire Meals are Back! But for many Cracker Barrel enthusiasts, the Campfire Meal hadn't been seen in years! Our challenge was to make the return of the Campfire Meal the newest news on the block! With summer specials popping up at every restaurant, we had to make sure the Campfire Meal stood out amongst the many limited time offerings available to eaters. Cracker Barrel wanted a consistent, omni-channel campaign to make the whole country aware of its new offering.
Surprise and Delight
To surprise and delight fans who may remember the Campfire Meal from back in the day, we created a Campfire Meal candle! "The meal that reminds you of camping now has a candle to remind you of the meal that reminds you of camping." 100 candles were created and distributed to the first 100 people to order Campfire Meals in select Cracker Barrel locations.
