The Big List of Actionable CTA?

Table of Contents

• What Is A Call-To-Action (CTA)?

• How to measure the effectiveness of a call-to-action?

• The Big List of Actionable CTAs

• Examples from the internet

CTAs, or calls-to-action, are one of the most widely used tactics in marketing. Using persuasive, high-quality calls-to-action in your marketing efforts will guide your target audience, step-by-step, to take the action you want them to. But writing effective CTAs isn’t always easy - you don’t want to sound too sales-y, desperate, or unprofessional. Master the art of the CTA with our list below!

What is a Call-To-Action?

A call-to-action(CTA) is a word or statement that tells your audience what action to take. Regularly seen in marketing tactics like email, social media, and even print, a good CTA guides your target towards the next step in their customer journey whether that be placing an order, scheduling an appointment, or just exploring your new website.

And this isn’t just anecdotally successful, data supports the effectiveness of CTAs.

• According to Ellie Mirman, VP of Marketing at Toast, emails with a single call-to-action increased clicks 371% and sales 1617%. (Source)

• Hubspot shares that personalized CTAs convert 202% better than default versions. (Source)

• CTAs on the landing page increase conversion rates by 80%. (Source)

• Revenue increases by 83% when relevant and well placed. (Source)

How to measure the effectiveness of CTAs?

To measure the performance of your CTAs, the two main KPIs (key performance indicators) to track will be click-thru rate

The Big List of Actionable CTAs

• Act now​

• Add to cart​

• Apply today​

• Book now​

• Buy and save​

• Buy now​

• Call today​

• Check out​

• Check this out​

• Choose your​

• Click ​

• Click for more​

• Click here​

• Come see our prices​

• Compare prices​